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The founders

The people behind Velisqa

Velisqa was founded by Sameer Shameem and Atif Afsar with one idea: modern jewellery should feel considered, honest and personal — from the design of each piece to the way it reaches you.

Sameer Shameem, co-founder of Velisqa, in a light double-breasted suit

Co-founder · Brand & Vision

Sameer Shameem

“Build a brand people remember, not simply a store people visit.”

Sameer shapes Velisqa’s direction, identity and long-term vision. His belief is simple: jewellery can feel premium without feeling distant. That thinking runs through everything — from how a collection is edited and photographed to how a parcel feels when it arrives.

For Sameer, Velisqa is not only about selling jewellery. It is about the experience around choosing it, wearing it, gifting it and remembering the moment it was worn.

Atif Afsar, co-founder of Velisqa, in a grey knit sweater on a city street

Co-founder · Growth & Digital

Atif Afsar

“Make every interaction with the brand feel as considered as the jewellery itself.”

Atif leads growth, execution and Velisqa’s digital experience. He brings together creativity, technology and business thinking to turn ideas into something customers can discover, trust and enjoy — on a phone screen as much as in person.

His focus is a modern jewellery house built for a digital-first world that never loses the warmth and personal connection people expect from fine jewellery.

What we believe

A jewellery house built to last

Elegant
in design — clean lines, considered proportions, nothing added for the sake of it.
Honest
in communication — real prices, real reviews and clear policies.
Thoughtful
in service — from the first click to the moment the box is opened.
Modern
in approach — pieces made for how women dress and live today.

Questions about Velisqa

Who founded Velisqa Jewellery?

Velisqa Jewellery was founded by Sameer Shameem and Atif Afsar, who lead the brand’s vision, growth and customer experience.

Who is Sameer Shameem?

Sameer Shameem is a co-founder of Velisqa Jewellery. He leads brand and vision — the identity, collections and overall direction of Velisqa.

Who is Atif Afsar?

Atif Afsar is a co-founder of Velisqa Jewellery. He leads growth and digital — how customers discover, shop and experience the brand.

What is Velisqa Jewellery?

Velisqa is a modern jewellery brand from India creating necklaces, earrings, rings, bracelets and bangles in gold and silver tones for everyday elegance.

Discover the collection

Pieces designed to be worn every day and remembered every time.